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How to increase your followers on Instagram: 10 techniques, strategies and tips

It's a question I get asked all the time. Although followers aren't everything, they do represent a number of people who are interested in your brand or business, and that does matter buy 10 instagram comments.

Unfortunately, it can be difficult to tip the scales sometimes. Posting the best content in the world is not enough on its own to increase your Instagram followers.

In this article I put together 20 proven tips that will teach you how to increase your followers on Instagram, presenting examples of some of the most successful accounts out there.

Here we go!

Tip #1 to increase your Instagram followers. Take advantage of other social networks

If you're looking to build a fan base on Instagram, you've probably worked hard to give your business a presence on other social networks. If you have a strong follower base on platforms like Facebook and Twitter, you can direct your fans from those channels to your Instagram profile.

Create a post on those other platforms with a preview of your Instagram feed (like a screenshot or photo you recently posted), along with a call to action like “follow us on Instagram to see the latest and greatest of our new products!”

Tip #2 to increase your followers on Instagram. Instagram Ads

Instagram ads are a great tool to help you boost your presence and performance on this platform. Because they are particularly effective at reaching people in your target market who might be interested in your products, Instagram ads are essential in helping you grow your Instagram followers.

Because they are so precise, you can target your posts directly to people who will be interested in a particular type of content, maximizing the chances that they will click on your profile and follow you on Instagram.

Tip #3 to increase your followers on Instagram. Create a theme

This strategy is particularly important on Instagram. Think about someone's feed, you don't just see their most recent post, you see several in a tile. That's why it's so important to create a cohesive theme that makes your Instagram feed look and feel like an on-brand visual marketing platform.

The best way to achieve this is to be consistent with the composition of your photograph. The first thing where you notice this is in the photo itself - the subject of the photo and the framing. The following is the way you edit it: always using the same two or three filters for your posts will help you create a characteristic visual appearance, making your profile much more motivating for your potential followers.

Tip #4 to increase your followers on Instagram. Behind-the-scenes content

Instagram is a great place to share photos that inject personality into your brand, and one of the best types of content is “behind the scenes.” Whether this gives your visitors a first look at new products or shows a typical day in the life of one of your workers, behind-the-scenes content is particularly engaging because it's a unique look at what your business looks like beyond. your products.

This strategy helps create emotional connections with potential followers, increasing the chances of them following you.

Tip #5 to increase your followers on Instagram. Quotes

One of the best ways to fill your content calendar on Instagram is by posting appointments. Quotes are easy for users to interact with - they stand out from other types of photos and are easy to put together with a tool like Photoshop or Canva.

Finding quotes that are relevant to the people within your target can be a good way to reinforce the image and personality of your business. If they realize they relate to the quotes you post, you will find that they will follow you because they also have a connection to the things you post. Posting content that resonates with your target audience is the key to increasing your followers on Instagram.

Pinterest is also a great source for finding quotes relevant to your business and your target market.

Tip #6 to increase your followers on Instagram. Videos

Instagram's change to allowing videos up to one minute gives your business a great opportunity to create engaging videos about your products and business. Some creative video ideas include “how-to” videos or a video starring one of your happy customers sharing her experience.

Video is amazing because it's more dynamic than a simple image, and it captures attention because it plays when people see it in their feeds. Creating video content that is exciting and engaging is a great way to increase your Instagram followers.

Tip #7 to increase your followers on Instagram. Post to your Stories

Whether or not you're a die-hard Snapchat fan, you can't deny that Instagram Stories are becoming another must-have tool in your social media efforts. Frequently updating your Instagram Stories to share the latest news about your products or fun news from your store or location is another form of content that your potential customers can interact with.

A great way to ensure that those who view your Stories become followers is by posting lightning discounts on your Story, with the call to action saying “follow us to stay up to date with our latest discounts and promotions!”

Tip #8 to increase your followers on Instagram. Tag influential accounts

A strategy that I have seen many people use often to increase their number of followers on Instagram is to tag “influencers” or relevant accounts in their photos. However, it's not just about notifying them or getting them to pay attention to your photo. Rather, it increases the chances that people who follow them will see your photo in their search feed, since Instagram's algorithm is more likely to see your photos as something of interest to them.

If you have a great content strategy, people who see your photos are likely to follow you, as long as they like the things you post. On top of that, your photos can appear in the photo mosaic where an “influencer” has been tagged, increasing the chances of their followers seeing your profile.

Tip #9 to increase your followers on Instagram. User-generated content

One of the big trends that continues to rise since the arrival of social networks is the generation of content by fans and followers. This type of content (aptly called “user-generated content”) is amazing because it is genuine content that is related to your brand. It's like a visual testimony of your business.

Spreading this type of content shows your customers that you care (and in a selfish way, encourages other fans and followers to post their own content featuring your brand, hoping you'll show it off too). This helps spread your brand and business to other people within your target audience, while helping to increase your number of followers.

Tip #10 to increase your followers on Instagram. “Tag a friend” posts

A social media trend that has become increasingly common as shareable content increases in presence is “tag a friend” content. Posting videos or photos that people can relate to is a good way to connect with people within your target market.

While giant waves of memes are taking social media by storm, there are other types of content you can post to engage with potential customers. Post attractive photos of your product with a caption like “tag a friend who would love this!” It is an amazing way to boost interaction on social networks, while promoting your products.

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